We live in a global village today. That means, we get to savour whatever we want, whenever we want, from wherever we want. But even in this day and age, why is it important to eat local or native food?
Owing to less time spent on transportation and storage, local or native produce is usually fresher and more nutritious. Not to mention the taste that comes from food made out of ingredients from the native environment! India, especially South India, is known for its myriad spices and flavours all making their roots (literally) proud!
Here are 5 reasons why you should not miss out on eating your regional food!
1. Fresh Produce
Food sourced from regional or local farms is usually fresher and richer in its nutritional content than those sourced from large chains. Here at Ammatha’s, every product is made out of ingredients procured from our own farm. We are involved in each and every step of the process to ensure that it is carried out in a way that is respectful to the environment.
2. Supporting the Local Economy and Farmers
By choosing local food and regional brands, you do your part in supporting India’s farming community. Each purchase you make from Ammatha’s helps us create better opportunities for the farmers, cooks and every one involved in the process. Going beyond monetary and economical support for themselves, it also helps them do their part in making the economy self reliant.
3. A Sustainable Choice
Requiring less transportation also means lesser carbon emissions. Choosing local produce means doing your part in encouraging an environmentally conscious lifestyle. Local farmers also use sustainable farming practices that are not only gentle on the environment, but also the produce, making it healthier.
4. Cherishing Cultural Roots
Here at Ammatha’s we believe that food is more than just for sustenance. It is a daily reminder of who we are, where we come from and what makes us unique. Right from the ingredients we use in making our products to the way we prepare each one, our process is rooted in tradition.
5. Thinking Long Term Sustainability
Local produce and farming is vital for long term food security. Reducing dependence on global supply chains which can be vulnerable to several disruptions, it helps communities to stay economically stable and secure. In addition, the demand for local food inspires farms to grow diversified crops instead of monoculture farming, ensuring sound soil health over time.
Choosing a homegrown brand that relies on local or regional produce means you support not only a brand, but a community with a vision of self sustainability. In addition to preserving your roots & tradition, you would also be a part of building a healthier world for the generations to come!