Indian food is renowned for its vibrant colours and rich flavours, but have you ever wondered about the safety of these irresistible hues?
The Truth About Indian Sweets and Snacks:
Indian sweets and snacks captivate us with their vibrant colours. However, a closer look reveals that these appealing colours often come from chemical additives rather than the food itself. These food colouring agents and additives are used to make the food more attractive and extend its shelf life. While they enhance the taste in the short term, the long-term effects can be concerning.
Why does the colour of food matter?
Retaining the food's natural colour is crucial. It helps determine if the food is ripe and fresh or if it has gone bad. Natural colours also hint at the type of flavour the food contains.
Are all Food Additives bad?
Not all food additives are harmful. The FDA allows the use of certain food additives within healthy limits. So, while it's not a crime to enjoy coloured food, it's always better to choose cleaner, safer options.
Why Choose Ammatha’s?
All of our products are prepared naturally, in that they do not contain any food additives whatsoever. At Ammatha's, we ensure all our products reach your dining table in their most authentic form. We believe that sharing food is an act of love, and your health is of utmost importance to us. Our commitment to natural ingredients and safe food practices means you can trust the quality of what you eat.
Choose Food That Is Safe! Choose Food That Is Clean!
